Clare Louise, Author at Ecommbits

In Business

4 Ways Content Can Help Improve Your SEO

April 30, 2021 No Comments

There are some obvious solutions for generating strong search engine optimization results for your business: making sure Google can crawl your site, optimize the load time on your page add internal links to your website, to name just a few.

But if you want to push those rankings even higher, you may have to invest time and energy in creating unique, quality content for your site.

If you’re not convinced it is worth the effort, here are three reasons you should change your mind:

Content helps to generate a high click-through rate (CTR). If you want to rank higher on Google, you will need to improve your CTR — or users clicking through to your site. This tells Google how relevant users are finding your site.
Content helps you generate backlinks. Backlinks — also known as inbound links or incoming links — are links to your website from another website. High-quality backlinks (backlinks from already high-ranking websites) are essential for SEO because they serve as a vote of confidence from another trusted website. Ultimately, the more quality backlinks you have, the higher your Google ranking is sure to be.
Content improves the user experience. When you have a well-thought-out content strategy for your website, it inevitably improves the experience your uses have on your website. Not only does it add the expertise to your site that users are looking for, but it also helps to add a structure to your site that helps with navigation.
You can use content to incorporate keywords. By creating quality content, you can strategically incorporate the keywords that are most relevant to your business and that will help you to rank well against your competitors. Before you go loading your site with an abundance of keywords, however, make sure that you are doing the research, so you know what the best keywords are. Also, be sure that you aren’t keyword stuffing, which could result in your site being flagged by Google and other search engines. According to MOZ, it’s good to start with between one and 15 keywords.

Content is a great way to help improve your SEO efforts. It can often take a lot of work to implement, but it’s important to remember that you don’t have to go it alone. There are enterprise SEO services available that can help with the effort. Companies like MOTOZA can help your business with everything from content creation to building your Google My Business listing to improving your domain authority and increasing your website relevance.

In Finance

How many savings accountshould you have?

April 26, 2021 No Comments

‘How many accounts should I have?’ is a very common question. In the current times, many people have multiple savings accounts. Having more than one account can be very helpful if the use of the bank accounts is planned.

In this article, we will help you understand what is the ideal number of savings accounts, how to organise your bank accounts and the pros and cons of having multiple savings accounts.

Having more than one savings account lets you to segregate your income into various buckets. E.g., you can open a savings account to save money for emergencies or to save money to splurge such as concerts or an expensive purchase.

How to organise different savings accounts

If you want to get your money and finances sorted, earmarking different savings accounts for different uses such savings can simplify your life.

Save for emergencies:

Emergency fund is an essential financial necessity. A sizeable corpus with at least six months of expenses will act as a cushion during emergency situations such as job loss, urgent house repairs or car repairs. It is advisable to build an emergency fund before investing. However, building an emergency fund can take several months. If your focus is on saving money for emergencies, opening a new account to park your money can be a good start.

Decide the percentage of income that you want to save in the emergency fund. Transfer the amount at the start of every month to the new account through Net Banking or Mobile Banking. You can also automate the transfer. Try not to touch the account unless it is urgent.

Segregate expenses and savings into two different accounts:

If you receive your salary in an account, you can use that account to save or invest money. You can transfer the amount you are looking to spend on essentials and luxuries in a different savings account. In this way, you can save a pre-determined amount every month by setting up Systematic Investment Plan(SIP) to invest in Mutual Fund or save money through Recurring Deposit (RD). You can also convert your bonuses to Fixed Deposit (FD) with such a few clicks.

On similar lines, you can open a dedicated savings account for all your savings and investments and link your investments with the account.

Save up money for your splurges:

Do you dream about being in the front row of a rock show or purchase an expensive gadget? If you have long wishlist, opening a savings account to save for your so called ‘frivolous expenses’ will assist you in having a good time without draining your hard-earned money. So, allocate a certain percentage of your monthly income so you can take part in your guilty pleasures without feeling guilty.

Automate your transfers

Banks offer automatic transfers that customers can avail to transfer money from one savings account to other regularly. Set up automatic transfers from your primary account to other accounts so you don’t have to get actively involved in this process. If you don’t see the money, you won’t be tempted to spend the money.

Advantages of Having More than One Savings Account:

Here are some of the advantages of having multiple savings accounts.

Streamline your money: Having multiple savings accounts can help you streamline your expenses and savings, making it easier to track.

Save money: A new bank account can kick start your saving journey. Initially, you may not be confident about saving a certain sum of money regularly. Transfer any amount of money that you are comfortable to test the waters. As life happens, the amount that you can save every month may vary. Even so, it will be better than no savings at all. Moreover, if you are in a dire situation, you don’t have to go up to your friends or parents for financial help as you can easily withdraw from your account.

You can use the saved amount for your emergencies or investments.

Perks: Banks tie ups with various companies to offer discounts to their customers and differentbanks offer a host of different perks. Having more than one account will widen your hunt for the best deals.

Disadvantage of having multiple savings accounts

Maintaining minimum balance: Many savings accounts have a minimum average balance requirement that you need to maintain on a monthly basis. Failing to do so can attract penalties. So, if you have multiple savings account, maintain the minimum balance to avoid penalties.

Conclusion: Having more than one savings account can aid money management. If you are looking at opening a new bank account, you can look at Kotak 811 Zero Balance Savings Account.

Kotak 811 is a digital savings account with no minimum average balance, and you can open the account online at anytime from anywhere with no paperwork.

In Credit

Benefits of Custom Prepaid Cards Included In the Sales Incentive Scheme

February 20, 2021 No Comments

Business owners look for ways to build goodwill, increase staff loyalty, and enhance retention. Have you considered prepaid cards? What are they?

Physical prepaid cards are payment cards, which can be loaded with funds and used like bank cards. It is used as a debit card to purchase in a shop or swipe it in a restaurant. On the other hand, virtual prepaid cards can be used the same way as a physical debit card but for shopping online.

Business owners can control the fund’s amount of these cards. You also need to determine if you need a single load or reloadable card. The former can be used as a one-time reward, while the latter can be used for an ongoing reward scheme via adding funds as often as you need.

Benefits of prepaid card included in the sales incentive scheme

Level 6 team designs, launches, and optimizes your sales incentive program tailored specifically to motivate your sales team. Using custom prepaid Visa cards for your sales incentive scheme helps to engage the workforce, influence their performance, increase productivity and enhance revenue. The staff who received the prepaid card feels appreciated and stay motivated, which enhances the retention rate.

Users can engage in the program, where value is attached. They get the chance to offset extra costs or pamper them using the reward scheme. Prepaid cards can be got in multiple currencies, so your global employees can also get engaged in the same incentive program. Thus it becomes simple to manage the entire scheme. Besides, every employee feels that they are treated equally and not excluded due to geographical restraints.

How to use prepaid cards?

Both formats of prepaid cards can be used online or at the physical stores, phone, or mail order in your country or abroad, where the provider’s scheme Acceptance Mark is displayed, e.g. MasterCard®. After the cards get issued and loaded, you will get a relevant card including instructions on card registration and activation. As long as the card has sufficient funds, you can use it to pay for anything. You can even check balances on the internet via a nominated website.

In Finance

Tips for Investing in Rental Property

February 16, 2021 No Comments

Deciding to invest in a rental property is an exciting time. It can also bring a lot of emotional and financial stress to the investor. That’s why it’s important to make sure you understand the market, and all the ins and outs of investment properties before spending hundreds of thousands of dollars. If you are just starting out on your investment journey, here are a few tips to get you started.

Know What It Takes to Be a Landlord

Managing a property comes with repairs and being able to fix common issues yourself will save you a lot of money in the long run. If you don’t already have a basic understanding of how to maintain and care for a building, take time to learn all you can before investing. Eventually, you might be able to hire outside help, but especially if you are just starting out, being to take care of problems yourself is advised.

Pick the Right Location

So much of real estate is about location. You might find a great property with all the amenities you’re looking for, but if it’s in the wrong location it could be a total flop. When looking for a property consider the school district, local amenities such as parks, pools, and shopping malls. You should also consider the property tax of that area and make sure you will be able to keep housing affordable and accessible. Steven Taylor Los Angeles said, “Providing safe and affordable housing is one way to give back to your local community”. Choosing the right location can be the difference between a help and a hindrance to the community.

Secure Your Finances

Before making an investment as huge as a rental property, make sure your own finances are in order. Pay down any personal debt you have, secure a down payment for your property, and make sure you have plenty of money in savings for unexpected costs that may come up. In addition to saving, make sure you’re aware of potential income opportunities as well. Landlords, such as Steven Taylor LA, are often eligible for tax breaks related to their business and properties, so make sure you do your research ahead of time. Don’t let any potential financial benefits go unused.

These are just a few of the many things to keep in mind when beginning your investment journey. Don’t rush the process and jump into an investment. It’s important to do your research and feel confident and empowered as you step into this new adventure.

In Business

How to Create Reliable Financial Assumptions

February 5, 2021 No Comments

A financial forecast is an estimate of how a business will perform in the future. It gives you access to valuable insights, which allows you to develop long-term strategic plans that are realistic and feasible.

In addition to that, making financial assumptions are essential in attracting potential investors. But, unless these forecasts are reasonably accurate, they aren’t much of a help. Inaccurate forecasts can instead repel customers, even put you at risk of mismanaging expenses and running out of cash.

How do you create reliable financial assumptions? In this article, we share a few tips to help make your forecasts as accurate as possible.

How to Prepare a Financial Forecast

There are at least three financial statements covered in a forecast:

Income statement
Cash flow statement
Balance sheet

In a nutshell, financial assumptions should be conservative and based on reasonable expectations in the next one to three years. Some agencies that provide financial modelling consulting services also suggest up to five years of forecast.

Start with expenses

In general, you have more control over projecting your expenses than revenue. So, you might want to start with that. Estimate your fixed expenses including lease, utilities, maintenance, insurance, and cost of goods. These costs will occur every month, quarter, and year. From there, think about how your revenue would affect these expenses. For example, if it grows, you can expect the cost of goods sold (COGS) to grow as well.

Underestimating these expenses at this stage could mean the difference between your success and failure. Identify which costs you can forego in lean times or where you will invest for future growth.

Base your projections on your market and industry

Research every aspect of your business represented on your projections. One search on the Internet and you’ll find financial statements for publicly traded businesses. You can access them for free and use them as a guide to create your assumptions.

It also pays to support this data with market research to discover your customer base and validate that there’s a market for your product, service, or technology. You can also compare your projections to the findings of competitors. It can be hard to find data on comparable businesses. But, at the very least, you can base your forecast on your operating history.

Create multiple scenarios

It’s easy to be overly optimistic with your projections. However, the reality can often be more disappointing than it seems.

Therefore, it could be useful to create multiple versions of your forecast that reflect the following scenarios:

Aggressive – this predicts that your business will succeed in ways that exceed your expectations. For example, an optimistic assumption is that your sales will increase by 10%. But, on your aggressive forecast, your revenue will grow at 20% or more.

Moderate – this is the more logical version of your predictions. If you forecast 10% sales growth, it will reflect 10% sales growth

Conservative – Your worst-case scenario, a conservative prediction will reflect your business falling short of your expectations. In your predicted 10% growth, this forecast will reflect sales growth at anything less than 10%.

Indicate your assumptions

Where are you basing these assumptions? Any reliable forecast should identify the factors on which you base the figures. These include things outside of your control—market fluctuations, number of competitors, and any technological developments that can impact your business.

Review constantly

Your financial forecast is not a one-time project. You should evaluate it regularly to determine how close your actual results are to your forecasts. Update as necessary to reflect any new information.

The more you update your forecasts, the better you can make informed strategic decisions. It will also help you become more adept at forecasting costs and revenues and confident in making future projections.

If you need help with your financial forecast, you can consult a financial modelling agency to make valid and reliable assumptions. They have the expertise to perform research diligently with a focus on helping you understand your business plan and present it with potential lenders and investors.

Did you find this article helpful? Share your thoughts by leaving a comment.

Clare Louise