In today’s busy world, people are constantly looking for ways to reach their customers faster and more efficiently. It is why it is essential to have a digital presence.

However, not having an online presence can make staying connected to your customers and potential new ones difficult. Luckily, there are numerous solutions for using video in sales to communicate with your target audience and boost demand.

What Is It?

Video marketing uses professionally made video content to engage with potential customers and advertise your industry’s core demographic goods, operations, or branding. While the ultimate purpose is to increase service and sales sign-ups, it is also used to drive website visits and social media participation, boost general brand recognition, and cultivate customer loyalty.

You might consider using video as part of your billboard ad if you own a larger firm. Video content is rapidly becoming an inevitable part of corporate websites, and it may be used imaginatively in short or long forms to achieve a variety of marketing purposes.

Why Utilise It?

If you haven’t jumped on board the video marketing train, don’t panic. It is never too late. In some ways, you don’t have much choice. Digital advertising is gradually becoming the main player in internet advertising, according to recent trends and is vital for any organisation looking to establish a name for itself.

Utilising solutions for using video in sales provides you with several advantages. These include:

It is Popular

People increasingly watch videos online and expect to see them on social media. Also, some are addicted to media content such as music videos, comedic sketches, documentaries, and dramas.

YouTube is the next most popular platform after Google, with users watching more than 1 billion hours of video content every day. Companies’ short-form video content takes advantage of the public’s desire to view video content.

Various Platforms Allow Video Sharing

Ads and entertainment are ubiquitous on social media, with Twitter and Facebook establishing themselves as powerful video-driven platforms. Therefore, you must generate video marketing content if you want your company to be recognised and shared on social media.

On the other hand, video marketing is not limited to social media. It can also appear on your blogs, website, presentations, email marketing, and webinars.

It is Portable

According to a research study, roughly 73% of internet users would solely use their cell phones to surf the web. But instead, they’re watching more videos.

Texts on mobile devices are hard to read, but the video is well suited to the format. Video content that is easy to access via a smartphone will be more accessible than content that is difficult to read or view on a portable device.

Boost Sales Over Time

Video offers a higher degree of engagement than text because it involves less effort than reading. People watch videos, interact with your content, and buy depending on what they see.

The longer you can keep potential purchasers interested in your stuff, the more likely they will buy. Video can also create leads and persuade individuals to join projects.

Takeaways

Creating videos for digital networking is one of the simplest and least expensive ways for smaller businesses to make an impact with digital advertising. If you make captivating videos that emphasise your brand, represent your personality, and display your products and services, you will be able to increase interaction on your social media channels.

Like any other companies, non-profit organizations are looking for extraordinary and visionary leaders. Choosing the most efficient one who can appropriately guide the firm and connect with your employees may be complex. Several firms squander a great deal of your time and money by attempting to do everything themselves. If you’re looking for a potential decision-maker for your non-profit, don’t waste any more time and contact nonprofit executive search firms to find the best of the best.

The executive search specialists may customize the entire process. They could write job descriptions, scour the internet for prospects, conduct interviews, and oversee onboarding. These consultants maintain total openness throughout the process and actively include you in the decision-making process. If you’re still not convinced, keep reading to learn about the advantages of using a non-profit government search business:

Eliminates Scope Of Personal Bias From The Process: Personal biases would be present in the technique if you had an in-house staff to hire for executive roles. You eliminate these prejudices when you choose a non-profit executive search agency, and candidates elect to advocate their merits and compatibility with the organizational culture. The majority of manager search consultancies have access to applicants from all around the world. This ensures that the process is accurate and the team is diverse.

Organize Recruitment Efforts: Executive search specialists evaluate your company’s current situation. They collect feedback from various stakeholders to create a clean image of your company. This allows them to structure the job description and plan the entire recruitment effort. These efforts, in turn, go a long way in forming a suitable foundation for your firm that will eventually thrive.

Upholds Confidential Integrity Of The Firm: It’s not easy to keep your executive search firm’s strategy secret when you have an in-house staff. In general, it would disrupt the organization’s balance. An executive search specialist maintains a discreet and honest relationship.

Conserves Resources: Hiring non-profit executive search firms takes time, money, and effort. Furthermore, your in-house team may lack the necessary expertise to make the best decisions and select the most effective applicant. With the guidance of an executive search agency, you may save time and money by avoiding the costs of a wrong appointment. Besides, considerable time and resources lost training the unsuitable candidates can be saved and be put to better use.

Maintains Consistent Communication Channel: Executive search firms will interview many individuals before proposing a few of the most promising candidates to non-profit decision-makers. However, suppose some of the most talented individuals look uninterested in working for a non-profit. In that case, the search company must provide input on what the organization’s independent directors may need to change in their requirements or specifications. A verbal conversation via email or phone calls every other day can provide the search business with a better chance of identifying the right persons.

Summing Up: While NGOs are operated similarly to other businesses, there are significant differences that necessitate different types of leadership. Alternative firms cannot provide insight that search firms aware of these types of organizations can. The more experience an executive search agency has working with NGOs, the higher the quality of candidates they’ll interview and the easier it will be for the organization to rent. With all these perks in store, you must seriously consider seeking the services of one for your firm.

For people who are new to the real estate investment world, there’s one common question that we hear quite often: Is a foreclosure a good investment? After all, isn’t it an easy way to profit by house flipping? While it certainly might seem that way, our team here at Wilshire Quinn is here to tell you that buying a foreclosure isn’t all that simple. 

As a leader in capital markets, our lending experts can work with you to help you decide if a foreclosure property is a good investment. Keep reading to learn the advantages and disadvantages of investing in a foreclosure: 

Advantage: Foreclosed Properties Are Below Market Value

To start with the obvious, foreclosed properties are purchased below market value. Banks are looking to sell foreclosed properties as quickly as possible, and the best way to do this is to offer them for less than they’re worth. 

Naturally, this opens the door for the possibility of investors turning large profit margins. Every real estate investor is open to cutting back on expenses, and purchasing foreclosed properties is an easy and straightforward way to do just that. 

Disadvantage: Foreclosed Properties Can Be Neglected

Foreclosed homes and properties usually come from distressing situations. Although this lowers their market value at purchase, it often means they are purchased in less-than-ideal condition. As a result, investors should be prepared to undergo more repairs and improvements than they would a regular property. 

Advantage: Better Financing Opportunities

Foreclosed properties are great opportunities for investing, and investors are able to secure hard money loans or bridge loans. Additionally, since foreclosure properties are sold for less than market value, they require lower monthly payments. This is especially beneficial for beginning real estate investors who do not yet have a lot of capital. 

Disadvantage: High Competition 

As you can probably imagine, a lot of investors want to get their hands on foreclosure properties. Since these properties are below market value, many investors compete for the same property, which can easily lead to a rejected offer. Furthermore, multiple offers drag out the buying process, so it might take longer than desired for you to acquire the property you’ve got your eye on. 

Advantage: High ROI and Potential Appreciation

One of the main factors determining a property’s return on investment (ROI) is its initial cost. In real estate, the lower the purchase price, the higher your ROI could be. Since foreclosed properties are sold for lower than market value, they generally guarantee a higher ROI. 

On a similar note, as investors make renovations and improvements to the property, its market value will rise. That way, not only will the initial ROI be higher, but there will also be higher real estate appreciation. 

Premier Hard Money Lenders in California 

So, is a foreclosure a good investment? Well, it depends. If you can acquire the property for a good price and it requires minimal renovation, then it might be. However, on the other hand, if you pay quite a bit of money for a property that requires a lot of upkeep, you might be better off browsing the regular real estate market. 

If you’re interested in investing in a foreclosure property, visit our website. At Wilshire Quinn, we provide rapid and reliable funding for those looking to invest in commercial and residential real estate in California. As a leader in capital markets for almost 20 years, we are confident in our ability to help you. Contact our lending experts today to learn more about what we can do for you. 

If you’ve paid any attention to the stock market over the last two years, then you probably know that things have changed.

Apps like Stash and Robinhood have brought millions of new people to investing that would have never been able to put their money in stocks without the new technology and lack of commission for making trades.

Cryptocurrencies have soared in popularity to the point that they represent a viable — if controversial — alternative to the stock market.

And industries that were virtually unknown or still in their infancy just a few years ago, like streaming services, virtual reality, and FinTech, have now become global forces receiving billions of dollars in investment.

As we look to 2022, the investing landscape is more complex than ever before, yet it’s simultaneously a year that could prove more advantageous to smart investors than any other in recent memory.

Or as Barron’s put it: “As these phenomena follow us into the new year, so too will an investment sector that has experienced continued innovation as new, and newly accessible, tech platforms and products transform the financial services landscape and contribute to positive change in how we invest—as well as who is investing.”

Here are some of the investing trends for 2022 that you need to know.

Metaverse

Facebook’s name and brand change to the Metaverse prompted millions of people to hop on Google and find out what that word actually means.

The idea of a fully-integrated virtual world has long been the stuff of science-fiction, like Stephen Spielberg’s adaptation of “Ready Player One” just a few years ago. While many video gamers have understood the concept for years, the rest of the public is more tentative in their understanding and support.

The reality is that the metaverse is still in its infancy, whether we’re talking about Facebook or the many other companies working to create their slice of the coming virtual world. But that’s also exactly why investors who invest now could see massive returns in the near future.

A lesser-known example would be AMPD Ventures, which received $6.94 million from Canadian company ThreeD Capital Inc. in November 2021 for its Metaverse initiatives.

“My feeling is that we are in the midst of a digital acceleration, and this way of life will be with us indefinitely,” Sheldon Inwentash, CEO of ThreeD Capital, said in an interview with Finsmes.com.

Decentralized Finance (DeFi)

Another trend that skyrocketed in 2021 was DeFi, or decentralized finance. Long seen as a less-interesting trend compared to cryptocurrency, DeFi received a whopping $260 billion in investment during 2021, making it a serious new contender for investors looking for ground-floor opportunities.

The industry’s growth has primarily been driven by new DeFi applications, including apps aimed at derivatives, insurance, the lending and borrowing of virtual assets, as well as the management of crypto assets.

The industry’s growth has also relied on stablecoins, a form of crypto utilized mostly by liquidity pools trying to make trading more convenient. DeFi apps increasingly use stablecoins to address the volatility in crypto markets — a major selling point for investors.

Cannabis and Psychedelics

Despite the disappointment among cannabis investors that US President Joe Biden’s administration hasn’t made any moves on the federal legalization of cannabis, 36 states now have some form of legalized marijuana, despite Cannabis cyber liabilities.

Even without changes at the federal level, that means investors can expect the US cannabis industry to grow by double-digits for the foreseeable future.

Additionally, Canada has legalized some psychedelics, mainly psilocybin, and at least one US state, Oregon, has done the same. The medical potential of psychedelics is just beginning to be understood, but they have already shown major potential for treating alcoholism, depression and other mental health problems that currently have few effective treatments. It’s another industry with huge potential.

These are only a few examples of the many emerging investment trends of 2022. Keep doing your research! With enough homework, you should be able to find investments that go the distance.

Feeling frustrated with your investing? You’re not alone.

Hundreds of thousands of people decided to start investing in the last few years, and most of them have no idea what they’re doing beyond suggestions from anonymous users on Reddit.

The doors to investing have opened up to the world beyond Wall Street, and now many novice investors have yet to see any significant returns from their investing, making it clear that maybe those masters degrees in business were worth something after all.

That doesn’t mean you have to have an MBA to successfully trade on the stock market. It does mean that you have to do your homework and stop viewing trading as just “a hobby.” Taking a relaxed approach to trading is fine — as long as you don’t care about profits.

But if you’re trading to help build a brighter financial future for you and your family, then you have to view trading like a job. You have to put in the hours and you have to show up every single day.

So what does taking a serious approach to trading look like? So glad you asked. Here are three of the best ways you can level up your investing game — right now.

Make A Plan

Do you have a plan for how you are going to trade this month? No? Well, that’s a problem.

If your trades are made on random variables or daily mood swings, then the results of your trading will look the same: unpredictable and inconsistent.

By making a plan for each week and month, your progress can be tracked, allowing you to draw conclusions about what strategies are working and which ones are not working.

You want to explore relevant charts and choose specific entry points for your trading. Rinse and repeat until you have a long list of entry points for your strategy. Stock trading necessitates agility and timing. Keep practicing with these entries until they happen exactly when they are supposed to. You’ll get there eventually.

Embrace Structure

The financial ecosystem is complicated. It was made that way.

The only path toward expert understanding of how to navigate this system is through a structured approach to trading. That means showing up at the same time every day, like a “real job,” and embracing a disciplined approach to learning.

Matt Choi, who runs the trading education site Certus Trading, said a lack of structure sets up new traders for failure.

“After a while, I realized that the biggest reason why traders haven’t been successful is because they lacked structure in their trading,” Matt Choi said. “They’d be trading stocks today, and then jump to commodities tomorrow. They’d get distracted listening to financial news networks, which often contradicts their own analysis. They didn’t have a plan and if they did have one they weren’t disciplined enough to follow it.  And as a result there is a lot of analysis paralysis going on, and they just can’t move forward with their trading.”

Update Your Plans Regularly

Once you’ve made a plan and followed it for a month, you have enough hard data and experience to start making updates to how you trade. Then, you take those slight changes to your approach and practice those for another month.

This monthly approach avoids making decisions based on isolated incidents, like individual trades, and focuses on the macro results that give you a better picture of what strategies really perform.

As the Corporate Finance Institute wrote, it’s all about “discipline and patience.”

“Discipline and patience are two very closely related skills that every master trader needs – in abundance,” according to their article “Six Essential Skills of Master Traders.” As we mentioned above, staying in the game is important because it allows you to experience both the highs and the lows, learning from them and making the necessary adjustments to your trading. A master trader must be both patient and disciplined in order to stick with it, especially on days when profit is non-existent.

Smart traders tackle one problem at a time. Start each day with a simple goal and make sure you complete that goal. With that kind of mindset, you should find yourself improving your trading — and understanding why.