The audio advertising market is growing, Google plans to stop cookies, and Meta platforms are losing more and more users — we tell you how digital advertising will change in the near future, what companies need to prepare for now, and what online marketing trends will be relevant in 2022. The audio advertising market is growing, Google plans to stop cookies, and Meta platforms are losing more and more users — we tell you how digital advertising will change in the near future, what companies need to prepare for now, and what online marketing trends will be relevant in 2022.

Engagement instead of reach

It doesn’t matter how many social media followers you have. In 2022, the indicator of engagement in content comes to the fore: how often you like, save, comment, scroll through the carousel, write messages. And this applies to almost all popular social networks: Instagram, Facebook, VK, Twitter, etc. The services provided by JayNike is something that you should not miss if you focus on the social media engagement increase and campaigns. The more people interact with your content, the more likely it is to get into the feed. Relevance in 2022 is more important than reach. To increase your chances of being featured in the Smart Feed, you should make posts that make your audience want to like/comment. If you want to increase your presence on the Instagram feed, you need to show your activity to the algorithms. The more often you react to content, reply to Direct and interact with subscribers, the more likely you are to get into their feed. It is useful to visit the pages of several of your subscribers once a day. This will show Instagram that your page is “live”, plus you can collect important information about the target audience. For example, learn more about the interests of your subscribers, their work, etc.

More video content

Video is one of the top marketing trends in 2022. Video content will account for 80% of internet traffic this year. This suggests that users are more interested in watching videos than reading text and flipping through photos. Marketers and affiliates should take this into account and increase the volume of video content.

Live broadcasts

In 2022, live streaming should be at the top of the video marketing priority list. And while people generally prefer regular videos, they are much more likely to interact with content that is streamed in real time. For example, on Facebook, users watch live broadcasts 3 times longer than recorded video.

Silent video

85% of Facebook videos are viewed without sound. This suggests that video content in 2022 should be optimized for silent viewing.

There are two good news here:

• to optimize the video for silent viewing, just add closed captions;
• people watch videos with closed captions 12% longer than videos without them.

Video in contextual advertising

Duplicate the description of services in the video, talk about the product, show it in action, share reviews and expert opinion in the format of videos. According to research, 96% of users watch a video about a product before buying it. Therefore, it is better to sell goods and services in this format. Contextual advertising in Google and Yandex gives this opportunity.

Index funds are popular among investors who prefer passive investing. However, there are also many reasons why many other investors avoid index funds.

Lack of Downside Guard

The stock market has proven to be a great investment in the longer run, but over the years it has had its fair share of turbulence and disadvantages.  Investing in an index fund such as one that tracks the S&P 500 will give you the upside when the market is doing well.

On the other hand, it also leaves you completely vulnerable to the downside. You can choose to hedge your exposure to the index by shorting the index, or buying a put against the index, but because these move in the exact opposite direction of each other, using them together could defeat the purpose of investing.

Lack of Reaction

Sometimes apparent mispricing can take place in the market. If there’s one company in the internet sector that has a unique benefit and all other internet company stock prices move up in sympathy, they may become overvalued as a group.

The opposite can also occur. One company may have disastrous results that are unique to that company, but it may take down the stock prices of all companies in its sector. That sector may be a compelling value, but in broader market value weighted index, exposure to that sector will actually be diminished instead of increased.

No Control over Holdings

Indexes are set portfolios. If one investor buys an index fund, he or she has no control over the individual holdings in the portfolio. You may have specific companies that you like and want to own such as a favorite bank or food company that you have researched and want to buy.

In a similar manner, you may have experienced that lead you to believe that one company is better than another. At the same time, you have negative feelings toward other companies for moral or other reasons.

Your portfolio can be augmented by adding specific stocks you like but the components of an index portion are out of your hands.

Limited Exposure to Different Strategies

There are countless strategies that investors have used with success. Unfortunately, purchasing an index of the market may not give you access to a lot of these good ideas and strategies.

Investing strategies can, at times, be combined to provide investors with better risk-adjusted returns. Index investing will give you diversification, but that can also be achieved with as few as 30 stocks, rather than 500 stocks that the S&P 500 index would track.

Inadequate Personal Satisfaction

Lastly, investing can be worrying and stressful, particularly during times of market turmoil. Choosing specific stocks may leave you constantly checking quotes and can keep you awake at night. However, these situations will not be averted by investing in an index.

You can still find yourself always checking on how the market is going and being worried ill about the current or prevailing economic landscape.

On top of all of these, you will generally lose the satisfaction of making good investments and being successful with your money.